Friday – January 17, 2020

Sales and Customer Experience (2019-2020)

Formerly Sales Specialist

Technical Diploma
School of Business / Marketing, Sales & Service Career Cluster

Downtown Milwaukee, Mequon and Oak Creek campuses
Also offered entirely online
Program Code: 30-104-7

For Information: 414-297-6395
Downtown Milwaukee Campus, 414-297-MATC
Mequon Campus, 262-238-2200
Oak Creek Campus, 414-571-4500

Overview — Prepare for a successful sales career by developing knowledge of commercial and consumer markets, sales, client services and customer experience planning. Focusing on the latest sales trends and technologies, this program is designed for the sales novice or professionals looking to refresh their skills.

Career Outlook — Sales and customer experience careers are U.S. Department of Labor “Bright Outlook” careers with expected growth of 10% to 14% through 2026.

Online Option — This program is offered entirely online; on-campus testing may be required. Classes also may be taken on campus. 

Career Pathway — After earning this technical diploma, your credits can be applied to completing the Marketing associate degree. Contact an MATC advisor for information. 

Career Outlook — Opportunities for employment in sales are expected to increase faster than the average for all occupations through 2020; sales will continue to be essential for organizations as they look to maintain and expand their share of the market. 


Program Learning Outcomes

  • Develop marketing strategies
  • Develop selling strategies
  • Deliver sales presentations
  • Apply customer experience and client services strategies
  • Analyze sales information


Admission Requirements 

  • A high school diploma or GED
  • Basic computer skills


Possible Careers
Business-to-Business Marketing
Business-to-Consumer Marketing
Professional Selling and Sales Management


Related Programs
Digital and Integrated Communications


Start Dates: August/January

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 
Sixteen-Week Terms
( ) = Semester Order for Full-Times Students.








Marketing Principles






Selling Principles






Retail and Consumer Marketing ‡






Customer Experience






Client Services









‡ Prerequisite required.

Program curriculum requirements are subject to change.

For class times and locations or to register online, visit INFOnline.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.

Page updated April 2019.