Tuesday – November 12, 2019

Marketing (2019-2020)

Formerly Marketing Management

Associate in Applied Science Degree
School of Business / Marketing, Sales & Service Career Cluster

Downtown Milwaukee, Mequon and Oak Creek campuses
Also offered entirely online
Program Code: 10-104-3  

For Information: 414-297-6395
Downtown Milwaukee Campus, 414-297-MATC
Mequon Campus, 262-238-2300
Oak Creek Campus, 414-571-4500


Overview —  Develop a broad base of industry-required knowledge and abilities in advertising, sales, promotion, marketing research, digital marketing, social media, client services and customer experience planning.

Marketing is the revenue-producing function of a business that creates awareness, communicates and delivers information about products and services, and builds relationships between a business and its customers.

Marketing professionals plan, direct or coordinate marketing plans for businesses; create advertisements; manage special projects or events; sell products and services; and analyze current and future business trends. The field of marketing is vast and allows the individual to participate in various areas of business.


Career Outlook  Marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.

Marketing, advertising, promotion and sales will continue to be essential for organizations as they look to maintain and expand their share of the market. To succeed in a marketing career, students will need to understand the relationship between the business world and the changing characteristics of commercial and consumer markets.

Online Option — Students may choose to complete this degree entirely online or combine online classes with on-campus classes to fit the needs of their schedules.

Accelerated Online Option— Adult learners may choose to complete this degree entirely online in 16 months of full-time study by combining the accelerated online technical studies courses with online support and general education courses. See the web page for the Marketing - Online Accelerated degree for information.


Career Pathway  You can earn the  Digital Marketing and Integrated Communications and the Sales and Customer Experience technical diplomas on your way to completing this associate degree. Contact an MATC advisor for information.


Future Opportunities — If you are interested in pursuing a bachelor's degree upon completion of the program, check with a program advisor and the institution you plan to attend regarding the transfer of MATC credits.


Program Learning Outcomes

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images, and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies


Admission Requirements 

  • A high school diploma or GED
  • Demonstrated keyboarding skills through Challenge Exam or taking OFTECH-103 (Keyboard and Keypad)

Aptitudes and abilities that will contribute to your success in the program include effective interpersonal skills, and the ability to function well as a member of a team.

Possible Careers
Advertising Creative and Account Management
Business-to-Business Marketing
Business-to-Consumer Marketing
Internet and Social Media Marketing
Professional Selling and Sales Management
Sales Promotion and Event Marketing


Related Programs
Digital Marketing and Integrated Communications
Sales and Customer Experience

Start Dates: August/January
Sixteen-week terms.
This program will transfer to one or more four-year institutions.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 


( ) = Sequence order for Accelerated students                                            

BADM-106 MS Office for Business Applications 3  
MKTG-102 Marketing Principles + * 3  
MKTG-104 Selling Principles + 3  


MKTG-173 Marketing Research/Analytics * 3  




Financial Accounting


MKGT-125 Advertising: Brands and Campaigns * 3  
(2)   MKTG-198 Visual Media Marketing *


BADM-110 Business Communications With Technology 3  
(3)   MKTG-118 Social Media Marketing *






Digital Marketing *






Business Organization and Management




MKTG-106 Retail and Consumer Marketing ‡ +    
(4)   MKTG-107 Customer Experience +


MKTG-134 Integrated Marketing Communications * 3  
MKTG-144 Client Services * + 3  
MKTG-175 Marketing Internship ‡ 1  








(or) Any 200-series ECON course



Communication Skills 1 ‡ 



& ENG-152

Communication Skills 2 ‡




(or) ENG-201‡  and any 200-series ENG course



College Mathematics ‡




(or) Any 200-series MATH course



Psychology of Human Relations




(or) Any 200-series PSYCH course




‡ Prerequisite required.

* Counts toward earning the Digital Marketing and Integrated Communications technical diploma.

+ Counts toward earning the Sales and Customer Experience technical diploma.

Students who intend to transfer to four-year institutions should take 200-level courses.

Program curriculum requirements are subject to change.

For course descriptions, times, locations or to register online, visit INFOnline.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.


Page updated April 2019.